First 100 games are based on the First 100 brand, a popular book series by Roger Priddy that encourages toddlers to learn key concepts and words through bright board books. Each book has 100 colour photographs to look at and talk about, and 100 simple first words to read and learn!

The new First 100 games takes this experience to the next level as kids engage in hands-on learning activities that teach vocabulary, counting, shapes and much more. Parents and children instantly recognise these books and will be sure to love these new games. The range of First 100 games is available at Big W and all good toy retailers. For more information please visit